FOUNDATIONS OF NEUROMARKETING STRATEGY IN INDUSTRY
Ключевые слова:
marketing, neuromarketing, neurolaboratory, neuromarketing methods, brain research, emotional involvement of the consumer, emotional stimulusАннотация
The purpose of the study examination for the theoretical foundations of such a relatively new
branch of behavioral economics as neuromarketing. The paper discusses the main methods and tools of
neuromarketing. In addition, the article provides a brief description of the possibilities of its application in
modern realities.
Загрузки
Опубликован
2023-03-31
Как цитировать
Boltaeva, Z. (2023). FOUNDATIONS OF NEUROMARKETING STRATEGY IN INDUSTRY. Scientific and Technical Journal of Namangan Institute of Engineering and Technology, 8(1), 306–311. извлечено от http://niet.uz/index.php/nj/article/view/131
