FOUNDATIONS OF NEUROMARKETING STRATEGY IN INDUSTRY

FOUNDATIONS OF NEUROMARKETING STRATEGY IN INDUSTRY

Authors

  • Zinora Boltaeva Tashkent State University of Economics

Keywords:

marketing, neuromarketing, neurolaboratory, neuromarketing methods, brain research, emotional involvement of the consumer, emotional stimulus

Abstract

The purpose of the study examination for the theoretical foundations of such a relatively new
branch of behavioral economics as neuromarketing. The paper discusses the main methods and tools of
neuromarketing. In addition, the article provides a brief description of the possibilities of its application in
modern realities.

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Published

2023-03-31

How to Cite

Boltaeva, Z. (2023). FOUNDATIONS OF NEUROMARKETING STRATEGY IN INDUSTRY. Scientific and Technical Journal of Namangan Institute of Engineering and Technology, 8(1), 306–311. Retrieved from http://niet.uz/index.php/nj/article/view/131

Issue

Vol. 8 No. 1 (2023): Scientific and Technical Journal of Namangan Institute of Engineering and Technology

Section

Articles